The LeBrons are a mock family of LeBron James featured in commercials for Nike's line of LeBron James shoes. The four members of the family each represent an aspect of LeBron's personality competing for control over him. The commercials consist of two "seasons", each being like a miniature episode of a TV show. "The LeBrons" is an all new animated series from NBA player LeBron James. Based on the series of Nike commercials of the same name, "The LeBrons" launched on YouTube in April 2011. The original animated series, produced by Believe Entertainment Group and Spring Hill Productions, with various logo cameos of HP, Intel, Sprite, and Beats by Dr. Dre features a first season of 10 original episodes that are released once a week over the course of 10 weeks. The LeBrons is currently in the process of being pitched to Cartoon Network, in order to become a full-length series.